Build a business · grow it

Sell to anyone,
from anywhere.

A unified commerce platform that connects your storefront, social, marketplace, and in-person sales — and lets one inventory follow the customer wherever they go.

Powering over a million merchants in 175 countries

Allbirds Heinz Gymshark Mattel Staples Kotn Hasbro

Commerce, end to end

One platform, every channel.
One inventory, every sale.

From the storefront to the warehouse to the customer's door — the same product, the same order, the same customer profile, in one place.

Storefront builder

Drag, drop,
ship.

Beautiful storefronts in minutes. 100+ themes, every page customizable without code.

Checkout

The world's
highest-converting checkout.

Aloe Mat$48.00

Mug, ceramic$22.00

ShippingFree

Total$70.00

Payments

Get paid, in any currency.

Accept Shop Pay, Apple Pay, Google Pay, credit, debit and 100+ payment methods worldwide.

Shop Pay

Apple Pay

Google Pay

+ 100 more

Admin

A back office that scales with you.

Orders, customers, inventory, marketing — everything in one workspace your whole team can use.

Orders

Total orders

2,847

↑ 12.4%

Conversion

3.2%

↑ 0.4%

Avg order value

$82.40

↓ 1.1%

Sessions

88,210

↑ 8.6%

Sales over time

Last 30 days · $234,820

Order

Customer

Status

Total

#3128

Alma Carrera

Paid

$148.00

→

#3127

Yuki Tanaka

Pending

$84.00

→

#3126

Marc Vandenberg

Paid

$220.00

→

#3125

Priya Anand

Cancelled

$36.00

→

#3124

Olu Adetola

Paid

$74.00

→

Shop App · marketplace reach

50 million shoppers,
already shopping.

The Shop app puts your storefront in front of millions of buyers who are already looking for products like yours. No new ads needed.

Featured for you

Following

Everything you need.
Right where you need it.

Inventory

Track stock in real time.

One inventory across every channel. Reserve, reorder, and route from a single source of truth.

Inventory tools →

Marketing

Email, SMS, social — together.

Targeted campaigns, automated flows, and analytics powered by your customer data.

Marketing suite →

Apps

An app for every need.

Over 8,000 verified apps to extend your store — shipping, accounting, design, fulfillment, support.

Visit the App Store →

Pricing

Start free.
Pay as you grow.

Try Shopify free for 3 days, no credit card required. Choose the plan that fits when you're ready.

Starter

$5USD / month — for selling on social

Shop product card on socials
Linkpop link-in-bio
Email & chat support
2.0% Shop Pay fees

Basic

$29USD / month — most popular for new stores

Full online store
2 staff accounts
4 inventory locations
24/7 support
2.9% + 30¢ online fees

Shopify

$79USD / month — growing brands

Everything in Basic
5 staff accounts
Lower transaction fees
Professional reports
Abandoned cart recovery

Advanced

$299USD / month — scaling teams

Everything in Shopify
15 staff accounts
Custom reports
Third-party calculated shipping
Lowest transaction rates

Get started

Try Shopify free
for 3 days.

No credit card. No commitment. Just a store, set up and ready to sell.

Design system

Two canvases, one pill.

Black for cinematic stories. Cream for transactional flows. Aloe and pistachio greens live only on the light track. Thin display weight (300) is the editorial signature; OpenType ss03 is on everywhere.

Color18 tokens · two-track palette

Brand & Accent

Primary / Ink

#000000

Aloe

#c1fbd4

Pistachio

#d4f9e0

Link Mint

#99b3ad

Surface

Canvas Night

#000000

Night Elev.

#0a0a0a

Elev. Dark

#1e2c31

Canvas Light

#ffffff

Canvas Cream

#fbfbf5

Hairline Light

#e4e4e7

Shade Ladder

Shade-30

#d4d4d8

Shade-40

#a1a1aa

Shade-50

#71717a

Shade-60

#52525b

Shade-70

#3f3f46

Hairline Dark

#1e2c31

Cool Link Tones (footer / on-dark muted)

Cool-1

#9dabad

Cool-2

#9797a2

Cool-3

#bdbdca

TypographyNeue Haas Grotesk Display (Inter at thin) · Inter Variable

Token	Spec	Sample
display-xxl	96px · 330 · 1.0 · +2.4	Sell to anyone
display-xl	70px · 330 · 1.0	From anywhere
display-lg	55px · 330 · 1.16	Start free
display-md	48px · 330 · 1.14	Two canvases
heading-xl	28px · 500 · 1.28 · +0.42	Pricing tier
heading-lg	24px · 400 · 1.14 · +0.36	Card title
heading-md	20px · 500 · 1.4 · +0.3	Section sub-head
body-lg	18px · 550 · 1.56	Lead paragraph.
body-md	16px · 420 · 1.5	Default body sentence.
caption	14px · 500 · 1.49 · +0.28	Helper copy
micro	13px · 500 · 1.5 · -0.13	Pricing fine print
eyebrow-cap	12px · 400 · 1.2 · +0.72 · UP	Build a business

RadiusPill 9999px for all buttons

4px · inputs

5px

8px · cards-sm

12px · pricing

20px · hero photo

pill

9999px · buttons

ComponentsButtons · inputs · cards · tags

Buttons — pill hierarchy

On-dark pills

Pill tags & chips

Inventory Marketing Neutral

Text input

Pricing card (default)

Basic

$29

USD / month

Pricing card (featured)

Featured

$79

A checkout that converts.

Shop Pay, Apple Pay, Google Pay — all the methods customers expect, all on one fast checkout.

Subtotal$140.00

Total$148.40

View DESIGN.md ↗

Sell to anyone,from anywhere.

One platform, every channel.One inventory, every sale.

Drag, drop,ship.

The world'shighest-converting checkout.

Get paid, in any currency.

A back office that scales with you.

Orders

Sales over time

50 million shoppers,already shopping.

Everything you need.Right where you need it.

Track stock in real time.

Email, SMS, social — together.

An app for every need.

Start free.Pay as you grow.

Starter

Basic

Shopify

Advanced

Try Shopify freefor 3 days.

Two canvases, one pill.

Brand & Accent

Surface

Shade Ladder

Cool Link Tones (footer / on-dark muted)

Basic

Featured

A checkout that converts.

Sell to anyone,
from anywhere.

One platform, every channel.
One inventory, every sale.

Drag, drop,
ship.

The world's
highest-converting checkout.

50 million shoppers,
already shopping.

Everything you need.
Right where you need it.

Start free.
Pay as you grow.

Try Shopify free
for 3 days.